Executive Summary
Ball State University’s chapter of the Best Buddies Program faced stiff competition each year when applying for national recognition. To stand out among hundreds of applicants, Higgens Media collaborated with the chapter to create a compelling video showcasing their achievements. This innovative approach led to Ball State’s chapter winning the prestigious “Overall Outstanding University Chapter” award, bringing national recognition and increased visibility to their mission of fostering friendships between people with and without disabilities.
Introduction
Ball State University, located in Muncie, Indiana, is renowned for its academic excellence and community engagement. Within this vibrant institution, the Best Buddies Program has been making significant strides in enhancing the lives of individuals with and without disabilities by fostering meaningful relationships. Despite their impactful work, the chapter sought to distinguish itself and achieve greater recognition on a national level.
The Problem
The primary challenge facing Ball State’s Best Buddies chapter was standing out among numerous applicants for national awards. Each year, hundreds of chapters from across the country submitted applications, making it difficult to capture the attention of award committees. The chapter needed a unique approach to showcase their achievements and highlight the profound impact of their work.
The Solution
Higgens Media stepped in to help Ball State’s Best Buddies chapter elevate their application process through the power of video. By collaborating closely with the chapter, Higgens Media developed a comprehensive strategy to capture the essence of their work:
- Event Filming and Interviews: Higgens Media filmed various events organized by the chapter, capturing the dynamic interactions and friendships formed between students and individuals with intellectual disabilities. In addition, they conducted interviews with key members and stakeholders to provide authentic testimonials.
- Empowering Members with Skills: Higgens Media worked with the chapter members, teaching them photography and videography skills so they could document moments themselves and contribute to the video creation process.
- Creative Video Editing: Armed with compelling footage, Higgens Media crafted a polished video that told the unique story of Ball State’s Best Buddies chapter. The video highlighted their community involvement, friendship-building activities, and the positive impact on participants’ lives.
Results
The results of this collaborative effort were nothing short of remarkable. The video submission, alongside their written application, propelled Ball State’s chapter to new heights:
- National Recognition: The chapter was awarded the “Overall Outstanding University Chapter,” a coveted title that only one university receives each year. This achievement not only brought national acclaim but also reinforced their reputation as leaders in promoting friendship and inclusion.
- Monetary Rewards: Along with the recognition, the chapter received a $300 check and an entry fee waiver for the next year’s conference, providing financial support for future initiatives.
- Enhanced Visibility: The video significantly increased the chapter’s visibility, drawing attention from both national and international audiences interested in their mission.
- Community Impact: The recognition underscored the profound impact of the chapter’s work. Dan Ladig, CEO of Ball State’s Best Buddies chapter, expressed that the award reflected the power of genuine friendship and the positive influence it has on individuals and the community.
Client Testimonial
Dan Ladig articulated the impact of the collaboration, stating, “The partnership that Best Buddies of Ball State has created with Higgens Media has been a blessing of professionalism and friendship. The videos produced have brought our organization to new heights, as the 07-08 video gained our organization national and international recognition as the overall outstanding chapter.”
Conclusion
The case of Ball State’s Best Buddies chapter illustrates the transformative power of video content in nonprofit storytelling. Research from the University of Minnesota study shows that viewers retain 95% of a message when delivered through video, compared to just 10% via text, the decision to integrate multimedia not only enhanced retention but also fostered a deeper emotional connection with their audience. This approach increased their visibility, bolstered their credibility, and ultimately led to national recognition.
Higgens Media’s innovative solution offers a blueprint for other nonprofits seeking to elevate their impact. By combining visual storytelling with traditional applications, organizations can create compelling narratives that resonate with their audiences and drive success.
For those interested in exploring the potential of video content for their organization, schedule a call with Higgens Media and discover how we can help bring your mission to life.