HIGGENS MEDIA FOR NON-PROFITS
A digital agency for nonprofits, organized by the problems you actually have
Nonprofit directors rarely call Higgens Media asking for a service. They call describing a problem: the site went down during the campaign, the grant got suspended, the gala footage is still sitting on a drive. This page is organized the same way. Find your problem below, and it links to exactly what the team does about it.
The Problems We Solve
Here are just a few of the most common problems we hear from non-profits - and our solution.
"Our website went down and nobody knew who to call."
The person who built the site is gone. The passwords are in an old inbox. The hosting renews on a card someone has to hunt down every year. A website care plan gives your organization one team that knows the site, keeps it updated and monitored, and answers when something breaks.
"We can't afford to advertise."
Google disagrees. Since 2003, qualifying nonprofits have been able to run Google search ads at no ad cost through the Google Ad Grant, and most organizations have never heard of it. The team handles the application, builds the campaigns, and keeps the account inside Google's compliance rules so it stays running.
"Our email is a mess."
Staff replying from personal Gmail. An info@ inbox nobody owns. Appeals landing in spam. Microsoft and Google both offer nonprofits free or deeply discounted professional email, and the team sets it up properly: verified, authenticated, structured, with an offboarding procedure so a departure never takes the keys again.
"Every photo on our website is a stock photo, and everyone can tell."
Donors give to real people. A Media Day puts the Higgens Media team on site for a day of photography and filming, and you walk away with an organized library of your actual programs, staff, and spaces that you own outright. Quarterly shoots keep it current.
"We have hours of event footage sitting on a hard drive."
Someone filmed the gala. Nobody edited it, and the moment is fading. The team edits footage you provide into recaps, testimonial videos, and social clips as standard care plan work, and covers events directly when you want capture handled too.
"Nobody can find us on Google."
People in your community search every day for the help you provide, in their words, not your program names. SEO work makes your pages answer those searches. Summer of Scale, a three-month program priced below standard rate, is the entry point: audit and research, then content, then earned links.
"Our organization is full of stories nobody outside the building hears."
A vodcast turns the conversations already happening in your work into a video podcast on YouTube, an audio feed, and weeks of social clips. The team brings a mobile studio to your location and handles recording, editing, and publishing. Your host shows up and talks.
"Our communications person wears five hats."
The Digital Department is a monthly retainer where Higgens Media becomes your digital team: website, email program, social support, ad monitoring, and event coverage under one fee, typically well below the cost of one full-time hire. It also works alongside an existing communications person, with your staff on strategy and the team on execution.
"The site itself is the problem."
Sometimes maintenance is not the answer and the site needs to be rebuilt. Redesigns run as their own scoped projects, planned after a discovery call and built to be maintainable by whoever comes after, including you.
How Engagement Usually Starts
Most organizations start with one thing: a site audit, a website build or redesign, a donation campaign. The team would rather prove the work on a small engagement than talk anyone into a retainer on a sales call. The organizations on retainer today mostly started with one project that went well.
