Which of the following is true about mobile optimized websites?
a. Users access the internet via laptops, tablets, watches, and other mobile devices.
b. Google boosts mobile search rankings for mobile-friendly websites.
c. Mobile searches have exceeded desktop queries worldwide.
d. All of the above.
The answer is d. That should tell you that you can’t afford to ignore mobilize optimization anymore. But if you’re still not convinced, here are 4 more reasons you need a mobile optimized website.
1. Timing is Everything
In a previous post, we talked about recognizing the signs you’re in need of a website revamp. We mentioned that as of 2017, there were 2.32 billion smartphone users.
That number is said to grow to 2.86 billion by 2020. If you don’t take steps to make a site that is mobile-friendly, you’ll lose your chance to tap into a huge portion of your target customers.
Besides, even if visitors come to your site using their mobile devices if the experience leaves them underwhelmed, you can be sure they will bounce out of there and into your competitor’s mobile-friendly site.
2. You Need to Appeal to Millennials
Love them or hate them, millennials are going to be a part of your business. And we’re not just talking about your talent pool. If you plan to grow and be in business for a long time, sooner or later they will be your consumers.
Now, keep in mind that millennials are digital natives. They do their research – whether it’s a product or a service – online through their mobile devices before any purchase. It’s a good bet that if they come to know your business offerings, it will be because you have a well-optimized mobile site.
3. First Impressions Matter
A great design is one of the website basics that ensure you make the best first impression possible. But you can’t just have a website that looks good on desktop computers and laptops.
When you don’t optimize for mobile, visitors won’t stay long enough to browse what your company has to offer – even if you do have a stellar product or service. Also, they will most likely not recommend your business if they had such a bad experience accessing your site.
Considering the power of social media, you can be sure this will affect your brand reputation and recognition.
4. B2B Opportunities are also on Mobile
Mobile-optimized websites don’t just benefit B2C companies. Those who are looking for B2B opportunities also do so using their mobile devices.
Making your site mobile-friendly will not just attract consumers but also potential partners who are definitely looking for a company they can trust.
Do You Have a Mobile Optimized Website?
Now that you know how important having a mobile optimized website is, you can’t put it off any longer. If you need a site that looks great on every device, we can help. Aside from video services, SEO, content writing, logo design, and so on, we also offer responsive web design services.
To know more about our process, don’t hesitate to contact us. We want to know all about your project so we can give you a FREE, no-obligation consultation and quote.