Web Design

Start a website for your business

You need a website to grow your business, but you don’t know where to start. It can be hard to figure out how to design and build a website. There are so many options and it’s easy to feel overwhelmed.

Higgens Media is here to help. We offer custom website design and development services that will make your business stand out online. We’ll work with you every step of the way to create a website that looks great and functions perfectly for your needs. Contact us today for a free consultation!

Designing or Redesigning your Website

Designing your website can be a daunting task. It can be difficult to know where to start, and even more difficult to figure out what will work best for your business. However, with the help of a qualified Indianapolis web design firm, you can make sure your website is optimized for success.

The first step in redesigning your website is to plan out what content and features it should have. You should consider things like the types of products or services you offer, the target audience for those products or services, and any special features or functions you want your website to have. This step will help define the design of your website and ensure that it meets the needs of your business.

Once the plan for your website is in place, the next step is to begin designing it. Higgens Media will use our expertise to create a visually appealing and user-friendly website that showcases your brand and highlights the features and functions you want to include. We will also use our experience in SEO (Search Engine Optimization) to ensure that your website is properly optimized for maximum search engine visibility.

Finally, once the design of your website is complete, we can help with its launch. This includes making sure that all content is properly formatted, creating any necessary back-end structures to ensure the website functions correctly, and testing it for any potential bugs or problems.

Common Web Design Mistakes and How to Avoid Them

Bad Navigation

Bad navigation can ruin your website’s user experience and cause you to lose potential customers. Here are some tips on how to avoid it.

1. Make sure your navigation is easy to find and use.
2. Use clear, concise labels for your links.
3. Make sure your site is easy to navigate on all devices.
4. Test your site’s navigation before launching it online.

Unprofessional Design

Ineffective use of colors, fonts, and images can make your website look unprofessional and amateurish. Worse yet, it can be a distraction from the content or message you’re trying to impart. To avoid this, make sure to choose colors and fonts that are easy on the eyes and complementary to one another, and use high-quality images that complement your website’s theme.

Not Mobile-Friendly

Mobile-friendly websites are important because they provide a better user experience for people browsing on their smartphones and tablets. If your website isn’t mobile-friendly, it will likely be difficult to navigate and read, which can lead to customers leaving your site. In order to avoid this, make sure your website is designed responsively so that it looks good and functions well on all devices. Google heavily penalizes websites that aren’t mobile-friendly as they are not providing an optimal experience to their users.

Lack of Whitespace

Lack of whitespace can make a website appear cluttered and overwhelming to visitors. By using whitespace correctly, you can create breathing room on your pages and draw attention to important elements. You can also use whitespace to add visual interest and create a more relaxing overall design.

Incorrect Font Usage

Incorrect font usage can be very jarring for website visitors and can make your website look unprofessional. To avoid this, use fonts that are compatible with each other and that are easy to read. You can also use a tool like Google Fonts to find free, high-quality fonts that will work well with your website.

Images Without Alt Text

Images without alt text are bad for your website’s SEO because they don’t help Google determine the subject matter of your page. This can lead to your page missing out on higher rankings in search engines. To avoid this, hire a web designer who understands why including alt-text is critical for SEO, especially for image-heavy websites.

Important Questions to Ask a Web Designer

How much experience do you have?

When you’re looking for a web design company, it’s important to ask how much experience they have. You want to work with someone who knows what they’re doing and has a proven track record of delivering quality work. Experienced designers will have a better understanding of the latest trends and technologies, and will be able to create a website that meets your specific needs. Higgens Media has over 10 years of experience in creating beautiful and functional websites. We’ve built sites ranging from small startups to large state-wide organizations. Our team is familiar with the latest technologies and trends, so you can be sure that your website will look great and work perfectly.

What type of design work do you specialize in?

When you’re looking for a web design company, it’s important to find one that specializes in the type of design work you need. At Higgens Media, our experienced and talented web designers specialize in creating stunning websites that will provide a great user experience for your target audience. We have expertise in developing all types of designs, from custom logos to e-commerce stores, WordPress sites, responsive design, and more.

Do you have any examples of your previous work?

When you’re hiring a web design company, it’s important to ask for examples of their previous work. This will give you a good idea of the quality of their work and whether they are the right fit for your project.

What is your process for designing a website?

A good web design company should be able to provide you with a detailed overview of how they go about designing a website, from the initial research and strategy phase all the way through to the launch.

How Much Does Web Design Cost?

There are many factors that go into the cost of web design, including the size and complexity of the website, the level of customization required, and the features needed. In general, if you are hiring a web designer, you should expect to pay anywhere from $1,500+ for a simple website, $5,000+ for an e-commerce, complex online course site, or content-rich website, to $10,000+ for a site with hundreds of pages or complex integrations.

The complexity of the website’s design and features

One of the most important factors that go into the cost of web design is the complexity of the website. More complex websites generally require more time and effort to design, which results in a higher cost. Some of the features that can make a website complex include custom coding, integrations with other systems, and a large number of pages or features.

The level of customization required

Another factor that can impact the cost of web design is the level of customization required. Custom coding, custom graphics and animations, or other custom elements can add to the cost significantly.

The features needed

Features such as e-commerce, membership portals, online courses, or other content-rich features can also affect the cost of web design. Depending on the complexity of the features and integrations required, this can significantly increase the cost of web design.

How many pages the website has

The number of pages a website has can impact how much it costs to design. Generally, the more pages a website has, the more time and effort is required to design it, which results in a higher cost.

If hosting and domain registration are included in the quoted price

If you’re getting a website design quote that includes hosting and domain registration, be sure to ask what the cost of those services will be on an annual basis.

Whether or not Search Engine Optimization (SEO) is included in the price

Most web design quotes include basic Search Engine Optimization (SEO) services, which help to improve the visibility and ranking of a website on search engines. However, some companies may charge extra for SEO services, so be sure to ask if this is included in the price before you hire a web designer. SEO plans that include ongoing content creation or guest post outreach are typically separate discussions with an annual strategy.

The number of revisions required

The number of revisions that are required can impact the cost of web design. Generally, the more revisions that are needed, the more time and effort is required to make the changes, which can result in a higher cost. This is because most designers will charge by the hour for revisions, so if there are a lot of changes to be made, it will add up quickly.

Free Website Consultation

Web design is an intricate and complicated process, but with Higgens Media, it doesn’t have to be. As a web design solutions provider, the expert team at Higgens Media has the knowledge and experience necessary to craft websites that are tailored to our client’s exact specifications.

At Higgens Media, we understand the importance of making sure that your website design project is in good hands. We proudly offer our clients a free consultation so they can discuss their project needs and get to know us better.