Epic Climbing & Fitness Website Redesign

Higgens Media redesigned Epic Climbing & Fitness's website in 2024, replacing an aging WordPress setup with a modern design, streamlined technology, and SEO best practices. The redesign introduced engaging visual elements and clearer ways to explore the gym's programs, with third-party estimates indicating increased organic traffic afterward. In 2026, we added a custom staff directory that simplifies content management. Higgens Media continues to serve as the gym's website and technology partner

Client
Epic Climbing & Fitness
Epic Climbing & Fitness Website Redesign

Services: Website Design, WordPress Development, SEO, Custom Development, Website Hosting & Maintenance

The Challenge

Epic Climbing & Fitness needed a website that was easier to manage and better suited to the business.

Their existing WordPress website relied on an aging page builder and numerous plugins, making routine maintenance more complicated than it needed to be. Following technical problems with the original website, there was an opportunity to do more than simply restore what had been there before.

Higgens Media worked with Epic Climbing & Fitness to modernize the website, improve its underlying technology, and create an experience that better reflected the energy of the business.

Our Approach

A Fresh Look and a Better Foundation

We rebuilt the website in 2024 using Higgens Media's preferred WordPress technology stack, with an emphasis on performance, maintainability, and flexibility.

By reducing reliance on unnecessary plugins and replacing the older page-building system, we created a more streamlined foundation for the website.

The redesign also introduced animated and interactive design elements that gave the site more personality while maintaining an emphasis on usability. Climbing programs, classes, and membership opportunities became more visually prominent, helping visitors explore what Epic has to offer.

Search engine optimization was considered throughout the project, from how content was structured to the technical best practices implemented during development.

The goal wasn't simply to give the website a new appearance. It was to build something that would be easier to maintain and support as the business continued to grow.

Making Staff Information Easier to Manage

In 2026, Epic Climbing & Fitness returned to Higgens Media with another challenge.

The business wanted to introduce staff biographies across its website, but managing a directory of employees, their roles, and individual profiles through standard WordPress pages would have required repetitive updates and manual linking.

We developed a custom integration that simplified the process.

Instead of entering the same employee information in multiple places, the client can now manage staff details from one location. Names, roles, biographies, and related information automatically populate throughout the appropriate sections of the website.

That means fewer repetitive tasks, more consistent information, and an easier process when staff members join the team or their roles change.

The Results

The redesigned website gave Epic Climbing & Fitness a more modern and engaging online presence, making its climbing programs, classes, and membership options easier for visitors to explore.

Behind the scenes, the website moved away from an aging page builder and a plugin-heavy WordPress setup to a more streamlined technical foundation. Search engine optimization was considered throughout the project, and third-party estimates indicated increased organic traffic following the redesign.

The improvements didn't stop at launch. In 2026, Higgens Media developed the custom staff directory, simplifying how employee information is maintained and displayed throughout the website.

Today, Epic Climbing & Fitness continues to rely on Higgens Media for hosting, WordPress maintenance, custom development, and technical guidance. What began as a website recovery and redesign has grown into an ongoing technology partnership.

Project Highlights

  • 2024 Website Redesign: A modernized WordPress website with engaging visual elements and a more streamlined foundation.

  • Performance-Focused Development: Reduced reliance on unnecessary plugins and an outdated page builder.

  • SEO Best Practices: Search-friendly content organization and technical implementation, with increased estimated organic traffic following the redesign.

  • Custom Staff Directory: Centralized employee information that automatically populates across the website.

  • Ongoing Technology Partnership: Continued hosting, maintenance, custom development, and technical consulting.

Services Provided: WordPress Web Design · Website Development · Search Engine Optimization · Custom WordPress Development · Website Hosting · Website Maintenance