THE DIGITAL DEPARTMENT | ONGOING DIGITAL SUPPORT
Digital work can involve a little of everything: website updates, event promotions, search visibility, email, and content that needs to be ready on time. When those responsibilities are spread across a small staff, even straightforward projects can be difficult to keep moving.
The Digital Department is an ongoing relationship with Higgens Media that adds digital and creative capacity to your organization. We agree on priorities, clarify who is handling what, and help with the work that fits your team’s needs.
For many nonprofits, the person responsible for communications is also coordinating program announcements, fundraising requests, and event deadlines. They may know exactly what needs to happen but lack the time or specialized support to carry everything through.
Instead of adding another disconnected vendor, The Digital Department provides one working relationship for an agreed set of website, marketing, and media responsibilities. We collaborate with your staff, organize priorities, and focus on work that needs consistent attention.
Every organization has different needs, so we define the support around your priorities rather than assuming you need every service we offer. Depending on the agreement, The Digital Department can bring several areas of digital work together under one coordinated plan.
A project vendor may deliver a website or a video and be finished. The Digital Department is designed for recurring needs that benefit from someone knowing your organization, your tools, and your priorities. We work from an agreed list of responsibilities so your team is not starting from scratch every month.
That does not mean unlimited requests or around-the-clock coverage. We establish the scope, communication process, expectations, and costs for additional projects in advance, so everyone understands what support is available.
We share practical advice about websites, digital marketing, and the challenges nonprofit teams encounter. Explore recent articles for ideas you can put to work, whether you manage your communications internally or work with an outside partner.
If the main challenge is maintaining your website, a Website Care plan may be the simplest and most cost-effective option. The Digital Department is designed for organizations that need a wider mix of recurring website, content, marketing, and creative support.
We can help you compare the two approaches and decide whether an ongoing arrangement makes sense. You can also hire Higgens Media for a specific project without committing to a broader relationship.
It is an ongoing working relationship in which Higgens Media supports an agreed combination of your organization’s website, content, marketing, and creative needs. We establish responsibilities and priorities together rather than treating every request as an unrelated project.
No. We typically work alongside the people already responsible for your organization’s communications. Your staff brings the mission knowledge, relationships, and approvals; we provide additional digital skills and capacity within the agreed scope.
The services depend on your agreement. They may include website updates, content support, SEO, campaign coordination, design, or technical help. Larger video productions, custom development, advertising spend, and third-party subscriptions may require separate approval or pricing.
The Digital Department is intended for ongoing support, but the term, included work, workflow, and fee are established in a proposal. We will explain what is covered and how requests outside that scope are handled before work begins.
We agree on a primary contact, a practical way to submit work, and a process for reviewing priorities. Turnaround expectations and approval responsibilities are discussed in advance so both teams can plan appropriately.
Often, yes. We will first review the technology and access involved, along with any existing support agreements. If a platform or vendor limits what we can do, we will explain those constraints and recommend a sensible approach.
You do not need The Digital Department for a one-time project. Higgens Media also offers individual website, video, SEO, and other digital services, and we can recommend the right starting point based on your needs.
Tell us how your organization manages its website and marketing today, where work tends to get stuck, and what additional support would make the biggest difference. We will help you determine whether The Digital Department or a more focused service is the better fit.
We can start with a conversation about priorities, responsibilities, and the work your team needs help moving forward.
