Are you an Indiana business owner wondering how to create a lead magnet that really increases conversions? You’ve come to the right blog!
Today, we are talking about lead magnets. Those little digital products that entice people to share contact information with your brand.
Collecting emails is important to Indiana small businesses for promoting content and products via email and retargeting campaigns.
If you want to grow your email list, and ultimately your customer base, you need actionable lead magnets that drive results.
Here’s how to create lead magnets from the pros!
First, Select Your Concept
Do this by thinking about what can you can uniquely offer your target market.
The key to creating great, actionable lead magnets is to find something very specialized that delivers a lot of value up-front and transform it into a downloadable digital product.
There are a few ways to decide on your overall concept, listed below:
Competitor Research
A good lead magnet can be born out of competitor research. Consider what viral topics your competitors are writing about and how you can add value to that discussion.
It’s not useful for a lead magnet to simply reproduce competitor topics. You have to add something of value to your audience.
Universally Timeless or Actionably Relevant
Your content should be timeless, relevant or both. That is to say, it’s a topic that never gets old or something that currently offers intrigue.
Tell a Story
Appealing to your reader’s sense of emotion through storytelling is one way to captivate your audience.
In the end, your lead magnet should deliver a lot of value in a short amount of time. Long e-books or extended courses can be problematic toward that end.
When you’re working on your concept, decide if your lead magnet is going to drive email captures only, or if it is something you want to put a price tag on as a line of income.
Then Select Your Product
Once you’ve selected hot topics for your actionable lead magnets, you’re ready to design your digital products. Common lead magnet examples include:
- Short eBooks on specialized topics
- Infographics
- Guides and special reports
- Cheat sheets
- Toolkits
- Video tutorials and training
- Free software and trials
- Online courses
- Vouchers for free shipping and eCommerce perks
- Test and quizzes; and
- Other marketing materials
The right design is important to the overall impact your lead magnet has on your target audience. Think about which format is going to be best for delivering information to your target market.
Consider Your Market
To do this, you should consider psychographics as well as audience demographics. Psychographics is a set of data that answers “why” questions about your audience.
For instance, if you are marketing infant education classes to new moms, you want to consider why a mother is seeking this information. What are mothers looking for?
In doing so, you might consider an infographic or checklist over something wordy like an eBook. You want a format where the information can be quickly absorbed in an instant by a multi-tasking new mama.
Finally, Execute on Design
You’ve got your topic ideas – check.
And your design formats – check.
Now it’s time to execute!
If you aren’t a digital producer, you may have put off working on a lead magnet. Luckily, professional content marketers are available to bring your dream to life.
Whether you work with an individual or agency, there are lots of options for every budget.
How to Create Lead Magnets
You came to this blog to learn how to create lead magnets. And hopefully, you’re leaving it with new and helpful knowledge about content marketing.
Leave a comment below to tell us how we did, or to start your content marketing journey contact HiggensMedia today.