A nonprofit website
as good as the work you do
Your programs are strong, and your website undersells them to every donor and funder who visits. Higgens Media rebuilds nonprofit websites to carry the mission, show up in searches, and raise money. The team handles the design, the writing, and the photography, so the project stays off your staff's plate.
Stop postponing your site redesign
The current site probably looks fine at a glance. Underneath, it is slow, invisible in searches beyond your organization's name, and hard to change, so program pages describe programs that ended and the staff page shows people who left. Donors check the site before they give, and funders do the same before they grant. Both walk away with less than your organization deserves.
And still the redesign gets postponed, because everyone remembers what these projects cost in staff time: writing every page, chasing down photos, months of meetings. The site needs to work harder, and nobody has a spare quarter to give it.
And still the redesign gets postponed, because everyone remembers what these projects cost in staff time: writing every page, chasing down photos, months of meetings. The site needs to work harder, and nobody has a spare quarter to give it.
What a good website does
The mission comes through in the first screen.
A visitor should understand what your organization does, who it serves, and why it matters before they scroll. That takes deliberate structure and real writing, which is exactly what template sites skip.
Google can actually read it.
Clean code, fast pages, correct headings, and a sensible site structure are the foundation everything else in SEO sits on. A site built without that foundation fights uphill no matter how much content gets added later.
Donating takes fewer clicks.
Every important page leads somewhere: donate, register, volunteer, contact. The donation flow gets built with as few steps as the platform allows, because every extra click on a give page costs real money.
New pages go up as programs grow.
A program launch, a capital campaign, an event series. The site gets built so custom-designed pages can be added anytime, and landing pages for campaigns or ad traffic go live without touching the rest of the site.
It loads fast and it stays up.
Managed hosting, a short vetted plugin set with no overlaps, and clean code keep load times down and downtime rare. A site that goes dark during your year-end campaign costs more than any redesign.
What a build includes
Discovery and a real audit.
Before any design work, the team reviews the current site, what works, what fails, and what the new one needs to do. The project gets scoped from that, and the price you receive is the price.
Design and build.
Sites are typically built on WordPress, and the team also works in Shopify and custom PHP when a project calls for it. The platform serves the organization, and the recommendation comes with reasons you can evaluate.
Clean, fast code.
The most common problem in site audits is plugin sprawl: overlapping tools that slow pages down and break each other. Builds here use a short, vetted set with no overlaps, and speed gets tested before launch.
A technical foundation for search.
Proper headings, titles, structure, and a clean sitemap from day one, so the SEO and content work that follows has something solid to build on.
Hosting and deliverability.
Managed hosting tuned for speed, and email sending configured properly so donation receipts and form notifications actually arrive.
Writing, photos, and video included.
This is where most redesigns die: the vendor waits on copy and photos the staff never has time to make. Here the team writes or edits the pages, and a Media Day during the build puts real photography and video of your programs on the new site instead of stock. Your side is direction and approval, and the production is handled.
Training and documentation.
A recorded walkthrough, plus written documentation of logins, hosting, and how the site is put together. It all belongs to your organization.
Hours of your time, not months
Most nonprofit builds run eight to twelve weeks from discovery to launch. The usual project-killer is content, and since the team produces the content here, that bottleneck is gone. What the project actually asks of your staff: a discovery conversation, feedback at set review points, and approvals. Across the whole project, that adds up to hours.
If you already have solid content and photos that just need to be reoptimized, we have done redesigns in as little as two weeks that have seen increase organic search visibility.
If you already have solid content and photos that just need to be reoptimized, we have done redesigns in as little as two weeks that have seen increase organic search visibility.
Schedule a Free Intro Call
Let's redesign your site.
